Start-ups & E-commerce

We advise start-ups in structuring their business model to meet the challenges of online sales and the legislation hovering around e-commerce. We provide consultancy on laws governing e-commerce business in India which includes Indian Contract Act, Information and Technology Act, Foreign Direct Investment Policy etc. Our start-up practice provide advice on matters related to e-commerce platforms, advertising and marketing content, and relevant commercial support. We also advise both foreign and domestic entities in investing in start-ups in India.

Practice Leaders

Recent Transactions – Advised this online/app based e-commerce platform engaged in the e-commerce trade of mobile phones and accessories. We have advises and assisted B2C2 on setting up of e-commerce operation including formulation of its data privacy policies.

Advised HyperXChange, JazzMyHome, BeatMySalary and Smith Innovative which are start-ups and e-commerce ventures for review and on the conformity of the advertisements with the guidelines; Scope of work also included-

– advising on the applicable laws;

– drafting of necessary documents such as terms and conditions of use of the website;

– terms and conditions of the sale and purchase of goods including returns/warranties;

– payment settlement policy;

– Privacy policy, agreements with vendors such as manufacturer of goods;

– courier service providers etc.

India Post Payments Bank(IPPB)-Advised Deloitte for its client IPPB on the legal issues pertaining to online bank account opening process of customers such as formation of e-contracts under the provisions of Information Technology Act, 2000 and Aadhar authentication process of a customer by way of e-KYC of Unique Identification Authority of India.

Mitsubishi Corporation -Advising on their data privacy policy for its Indian subsidiaries.

Primo Foods Private Limited- Advised on the issue whether the retail sale of own single brand self-manufactured products through e-commerce is permitted under Indian laws or not and where the same is permitted then what are the condition precedents required for the same and various other queries related to e-commerce model of business.

Ricoh India-Advised Ricoh, a Japanese multinational which specializes in Office Automation Products including Photocopiers etc. on sale of its products through online portals. The grievance of Ricoh was related to sales of its products at much subsidized rates at online market places which were sourced through unauthorized vendors and the measures that could be adopted to curb such portals.

Legal Aspects of Doing Business for Startups in India


Clients Speak

On behalf of every single staff of our company I would like to mention that we are grateful to Rohit Jain and the “Singhania & Partners”  for their  support and being there always. They are like a pillar of our Company and we feel safe and secure from any legal hassles. I wish them all the success in the future from the entire team.

-Debayan Biswas, Director, MOMOS ON WHEELS

The team at Singhania is responsive, solution oriented and provide practical implementable advice

Subhrangshu Sanyal, PhD CEO, IIM Calcutta Innovation Park