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Building a strong personal brand is a significant step one can take to stand out from the crowd and strengthen one’s professional reputation. Branding yourself professionally to the world is a skill that can reinforce the value you offer to everyone in turn bringing more professional opportunities. Having this skill can help one become a more sought-after professional, stand out to hiring managers, quickly land the next promotion and also reach more clients.
She covered a variety of areas ranging from positively amplifying your presence on social media, and tips for PPOs in internships to writing guidelines that make your content more accessible to the online world. She emphasized on actionable tactics on how to present your unique brand in the most impactful way. It was a highly informative session which helped students learn about the principles of how to use personal branding to market themselves, increasing credibility and believability on social media and job search platforms.